Digital advertising is a powerful, effective and cost efficient method to attain your business and financial goals. We specialize in creating campaigns that drive traffic to your business. If you would like your company, products and/or services generating income 24/7 (even while you are sleeping), digital advertising is well worth looking into.
PPC advertising is also known as pay-per-click advertising. Regarding Google, PPC ads appear above the organic search results. The following is why Google Adwords is a very popular platform to use for digital marketing.
1. People are continuously searching for products or services on search engines
There are over 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. This offers many opportunities for your business to become found on search engines.
2. PPC advertising creates immediate results
One of the benefits of PPC advertising marketers and business owners like the most is that it creates immediate results when budgeted and managed properly. You can advertise to thousands of people searching for your business. This is the key difference between the benefits of PPC advertising and the benefits of SEO. PPC advertising provides immediate gratification.
3. PPC advertising provides the buyer a first look at your product/service
Imagine walking into a store and as soon as you walk-in, you find what you were looking for. This is how PPC advertising works. Your advertisements appear above the search results. Your PPC advertisements are the first thing searchers will see after typing in their search query. You are more likely to convert search traffic because you are one of the first options. Paid clicks outnumber organic clicks by nearly 2 to 1.
4. PPC advertising pulls in quality traffic
Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solve. You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services.
5. PPC advertising will significantly boost website traffic
PPC advertising can boost your website traffic significantly. You can drive hundreds and thousands of clicks to your website. But, the best part is that the people who are clicking on your ads are people who are sincerely interested in your business.
6. PPC traffic is more likely to convert
Search traffic is more likely to convert than other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to attain more conversions.
7. PPC advertising increases revenue, sales, and leads
Out of all the benefits of PPC advertising, this one seems to be the one that resonates best with business owners. And why wouldn’t it? PPC advertising increases your revenue, sales, and leads. As long as you offer great products or services that are priced competitively, PPC advertising will likely drive conversions.
8. PPC advertising is measurable
PPC advertising is measurable. You can easily measure your return on the cost of advertising. You can track which advertisements, keywords, or ad placements that are driving the most return. You can install conversion tracking to track a number of conversions you are receiving. You can use these metrics to make educated decisions on your PPC advertising campaign.
9. PPC advertising is not dependent on SEO or Google Algorithm changes
Unlike organic listings, PPC advertising is not as risky. Your success is not largely dependent on Google algorithmic changes or your website’s optimization. PPC advertising is more of a numbers game. The main numbers to look at is the amount of money you are spending, and the amount of return you are receiving.
10. PPC advertising is extremely targeted
PPC advertising is extremely targeted. Just like organic search, you can target by keywords. However, as an advertiser, you will have more advanced forms of targeting options. You can target your ads at various locations. You can target hundreds of keywords at the same time. You can also target people by their online behaviors and interests. PPC advertising offers a higher level of precision than organic search and traditional forms of advertising.
Popular Platforms For Digital Advertising
There are MANY platforms available for digital advertising. Depending on your business, goals and budget, SharpShooter Marketing Group will present the most effective and cost efficient means to advertise that will attain your business objectives.
Platforms we typically consider first for Digital Advertising are Google Adwords, Facebook, Twitter, Instagram, Youtube, Yelp, Manta, Amazon and we utilize TuneCore for music projects. There are many more to choose from so there will always be a good match for your business.