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March Against Monsanto Campaign

March Against Monsanto Campaign


Within a 60 day period, we launched a FULL marketing campaign for the first annual March Against Monsanto in Wellington, Florida. This was an international march where 38 countries and 428 cities throughout the world joined together for a peaceful march against the Monsanto Company.


The campaign included:

1. Three educational videos promoted on Facebook and
2. Multiple press releases regarding the upcoming event which were published in the Palm Beach Post, Town Crier, Banzai Wellness and
3. Radio ad created in house and aired on the WEI Network
4. Two 1 hour radio shows about the upcoming march on the WEI Network
5. Social Media Marketing on Facebook, Twitter and Instagram
6. Text marketing to share the informational flyer
7. Hanging flyers in business windows
8. CBS local news came and filmed a segment for television
9. WEI Network does a live show at the rally
10. Articles about and after the march were in the front pages of the Palm Beach Post, Sun Sentinel, Town Crier, Banzai Wellness and


Video of the March Against Monsanto


Informational Video with Hi-Tech Plumbing and Air


Informational Video with Dr. Randy Laurich and The Wellness Experience


Informational Video with Realtors Rise and Sean Siegrist


Radio Spot that was created in house and ran on WEI Network


It was estimated that 250-300 people participated in the march. For the first year out on a shoe string budget, we thought that was pretty good.