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Posts Tagged » Why A Consumer Buys A Fad Product

Creative Marketing for the Pet Rock – Part Five

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Sep 17, 2013 Blog, Creative Marketing , , Comments are off

As a young teen in 1975, I remember adults around me buying, giving, receiving rocks in a box and I was perplexed why they were so joyful about this.  I thought to myself that if anyone gifted me a rock I would take the thing in my hand and clunk it over the person’s head to knock some sense into them.  Rocks (unless they are diamonds or other precious gems) are not special.  And to see adults taking care of their rocks really made me think that humanity as a whole was doomed. Now that I’m older and specializing in Read More