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Creative Marketing By Tourism Queensland – Part One

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May 22, 2012 Blog, Creative Marketing , , , , 53 Comments

Tourism Queensland was in need of a little more market attention back in January of 2009.  Their current marketing team was not generating the results Tourism Queensland wanted so that team of experts were given their pink slips and a new, unique marketing campaign ensued.  Take a look at what they did…. http://www.youtube.com/watch?v=Of6EBA1pmdg So this spot advertised a job position titled  “Best Job In The World” and was posted on the internet for the world to view.  As you can see, it included a 6 month stay in a nice expensive hotel in a rather nice location.  It also required Read More