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Posts Tagged » Nike

Creative Marketing By Nike – Part Two

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Jun 4, 2012 Blog, Creative Marketing , , , , 5 Comments

This creative marketing moment happened in 2008 when Nike hired NBA star Kobe Bryant to show off a spectacular jump wearing black Nike shoes.  It’s an average location in what appears to be a roof top parking lot in a city.  The filming of it is also average in that Kobe sets up the camera himself to video himself.  Initially, unless he is bending down, you don’t even see his face.  It appears to be just another typical video any Joe Shmo would be doing and posting on You Tube.  But then, the “average” turns into “extraordinary” as a rather expensive  Aston Read More