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Posts Tagged » Commercials

Creative Marketing by Kodak – Part Three

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Jun 10, 2012 Blog, Creative Marketing , , 3 Comments

Marketing campaigns I have always admired were those presented by Eastman Kodak, maker of cameras and film.  As a photographer, I must admit I was exposed (excuse the pun) to many of their ads.  Even as a 16 year old fledgling photographer driving around Long Island with my mom to take pictures of horses or out to the Hamptons to take pictures of motocross races (my boyfriend raced); Kodak was my film of choice. What I found interesting was that Kodak wasn’t advertising a specific camera or this thin, long, spooled up,  dark colored, glossy “stuff” called film when airing Read More