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Sex and Humor = Excellent Ad for MotoCorsa

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Nov 7, 2013 Blog, Creative Marketing , , , Comments are off

It is commonly known that sex and humor “sell” when it comes to advertising.  Doing these themes tastefully and effectively while trying to sell a product or service can get tricky at times.  Of course doing both at once increases the possibility of an all out advertising campaign failure.  However, MotoCorsa, a motorcycle dealership in Portland, Oregon nailed it with a hysterical photo shoot and ensuing advertising campaign that drew the attention of a lot of people.

A gorgeous model by the name of Kylie Shea Lewallan was asked to pose as a sexy pin-up girl with a red hot Ducati 1199 Panigale motorcycle.  In order to promote this product, she naturally struck some provocative poses on, around and on top of the bike which made for great shots taken by photographer Rion Sabean.  So the sexy part was done and the images came out great as expected.  Then came part two…..the dudes.

Part two (which has been titled “Hot Mess” and “Men Pose As Motorcyle Models” in the media) is simply hysterical.  The male crew at the dealership went into the the same photo shoot and imitated the same seductive poses and expressions of the female model wearing the same tiny outfits down to the shoes.  The crew did their best to recreate the pin-up girl’s vibe which obviously fell short. The attempt they made however, is the best part which made the pictures really funny.

Good job and hats off to MotoCorsa and Mr. Sabean for an excellent advertising campaign.  Check out some of the images in the slideshow below.