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Creative Marketing by Daryl Hall – Part Four

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Jun 24, 2012 Blog, Creative Marketing , , , , , , 2 Comments

Where does a musician/band/artist go after reaching the apex of success in the music industry decades ago??  I’m sure the fates of many come to mind.  I can’t help but think of tall hose who ended up on skid row.  However, there are success stories as well and I want to share one in particular with you which includes a well executed marketing campaign.

For those of you who don’t listen (or didn’t listen) to music from 1970’s and 1980’s, there was a band that was a fusion of “rock & roll” and “rhythm & blues” called Hall & Oates that was very popular in that time period. Daryl Hall and John Oates met in Philadelphia as young musicians playing with different bands and ultimately decided to work together, hence the name.  Their success included six #1 hits on the Billboard Hot 100 charts.  They had 34 singles hit the same charts, 7 platinum albums, 6 gold albums, and Billboard Magazine gave them the title of the most successful duo of the rock era;  pretty impressive.  Daryl Hall and John Oates were also inducted into the Songwriters Hall of Fame plus received countless honors and accolades throughout the years.

The bottom line is that most true musicians don’t stop creating and playing music – even as they age.  However, the public may not be as receiving of the same band’s music as they were decades ago.  And musicians may not be as excited about going out on the road and touring the world again for extended periods.  One has to be savvy regarding marketing if one wants to continue playing for the masses.

Daryl Hall was one of those who wanted to continue playing for the masses and revitalize his position in the music industry.  He also wanted to share the joy and comradery of playing with fellow musicians and allow fans to view and listen to these relaxed jam sessions.  All would be recorded and produced professionally plus offered free to view via web shows….  thus he created Live From Daryl’s House.  You can check out his site at www.livefromdarylshouse.com/

In an interview by the Chicago Music Magazine (June 4, 2012), Daryl was asked how the web show Live From Daryl’s House began.  His response was, It was an idea that I had bringing the world to me as opposed to running around the world. That was the initial thought. Then I said let’s dispense with any act that is involved, just let musicians be themselves without the burden of entertaining anyone other than themselves and make it really natural, drink some wine and have a great time.”

So it appears everything began with the purchase of a large piece of land located outside of Amenia, New York, with 100 mile long views of the Catskills and a unique mansion.  Daryl’s “house” is actually several structures.  One is a rather large 24 room main house which was created by combining two historic Georgian style homes, one from 1770 and 1786, that were disassembled, moved from their original locations, and then carefully re-constructed as they were originally built. There are several detached buildings on this sprawling property, one being the music studio where LFDH is recorded. This studio is perfect for what Daryl envisioned.  Anyone in their right mind would want to visit this place. For musicians, it’s a perfect place to jam so Daryl got that part planned and executed well.

LFDH invited current musicians/singers/bands with music on the charts to visit, jam, eat, chat, hang out at Daryl’s.  Guest musicians would play their latest popular songs with Daryl in the mix. Daryl would perform some of his music with the guest musicians adding their spin to the mix.  It was the old meeting the new and creating new versions of songs that were and are hits that listeners today are interested in.  Not only was this fun….it was making money.  What evolved from all this was that an older seasoned veteran musician became relevant and current again utilizing the most recent digital technologies.  Daryl Hall was happy having attained his goals on this project, the guests were happy on multiple levels, and viewers/listeners were happy to share in these more intimate jams.  Although this project required a large investment, the idea and execution was brilliant, unique, and perfect.

 The LFDH website states it best by saying, “Daryl started the free monthly web show in late 2007 after having the idea of “playing with my friends and putting it up on the Internet,” and the show has since garnered acclaim from Rolling Stone, SPIN, Daily Variety, CNN, BBC, Yahoo! Music and influential blogger Bob Lefsetz, who have cited Live From Daryl’s House as a perfect example of a veteran artist reinventing himself in the digital age by collaborating with both established colleagues and newer performers.”

LFDH appears to be successful as of this writing and well worth checking out for it’s excellent marketing and superb entertainment.